Native Deodorant

Our challenge was to convince consumers that Native is effective despite being safe. No aluminum. No parabens. No compromises. NO makes a better deodorant. No is our whoa.

The fully integrated campaign includes everything you would think (TV, OTT, Audio, Social) – but we also formed partnerships with Think Dirty and MikMak and influencers. We have a :30s, :15s, and hundreds of assets to leverage across the consumer journey. The result? A full-funnel approach that reached our various tribes in a language they love, and drove them in store to purchase making Native the #1 selling deodorant at Target.

2022 Effie Finalist

Video Partner: London Alley, Jenna & Tripp Watts