Heinz & Patrick Mahomes

How we got the entire NFL talking about Heinz ketchup with one organic tweet:

On November 14, 2018, one of the NFL’s top quarterbacks, Patrick Mahomes, was surrounded by controversy for admitting he likes ketchup on his steak (the ultimate culinary faux pas). We seized the opportunity to issue a challenge to the rising star: Pass 57 touchdowns to beat the current NFL record of 55 and we vowed to give him Heinz 57 ketchup on his steak for life.

Results: 1 organic tweet / 0 dollars spent / +571 Million Impressions / $4.5 Million in Earned Media