Charlie Banana

When we choose softness, we shape the world. But, softness doesn’t always come naturally. It takes mindfulness, motivation, and maybe even a little extra money. Every time we choose ethically made materials, value care over convenience, or use our platforms for good, we make tiny investments in a greener, kinder world. 

The campaign included a :30 & :15, a website redesign, a lifestyle baby shoot & loads of social.

Video Partner: Nerd Productions, Haley Morris