Bitten Salad Dressing

The salad dressing category hasn’t been shaken up in decades. Our challenge was to find a way to introduce Bitten, a new creamy, fruity salad dressing, in a fresh way.

Our inspiration came from a popular article circa 2013: Women alone laughing eating salad. Women are no longer eating bland salads and they're definitely not doing it while laughing. Their behind their desks, in the car juggling carpool, grabbing on the go after a workout. So not only did we want to redefine what being a salad dressing was, but also what it meant to be a woman (or a man) eating salad in today’s society.

Video & Print Partner: Kristyna Archer